This qualification aims to introduce learners to concepts of digital promotion that can be used in a business setting. While completing these qualifications, learners may develop the knowledge, understanding and essential skills employers search for in employees.
This qualification aims to introduce learners to concepts of digital promotion that can be used in a business setting.
While completing these qualifications, learners may develop the knowledge, understanding and essential skills employers search for in employees. These range from familiar ‘key skills’ such as team working, independent learning, and problem solving, to more tricky-to-measure skills such as:
| Total Qualification Time (TQT) | 75 |
| Guided learning hours (GLH) | 50 |
| Level | 2 |
To cater to different learning styles and preferences, the London College of Professional Studies (wedocourses) offers a range of flexible delivery methods, allowing learners to study in a way that suits their needs and schedules.
Learners will be able to:
The program is available in 2 duration modes:
Learners are granted a maximum of 18 months’ access to complete the course from the date of enrolment.
NCFE / CACHE Ofqual regulated awarding bodies.
To be awarded the Level 2 Award in Digital Promotion for Business, learners are required to successfully complete a minimum of 3 optional units.
| Unit No | Unit title |
|---|---|
| Unit 01 | Digital promotion for business |
| Unit 02 | Understanding search engine optimization for business |
| Unit 03 | Coordinating the use of digital media for business |
| Unit 04 | Coordinating offline and digital media for business |
| Unit 05 | Emergent digital techniques for business |
| Unit 06 | Producing digital promotional content for business |
| Unit 07 | Data protection and digital media for business |
| Unit 08 | Measuring the effectiveness of digital promotional activity for business |
| Unit 09 | Understanding social media |
| Unit 10 | Email campaigns for business promotion |
| Unit 11 | Mobile phone applications for business |
| Unit 12 | Online reputation management |
| Unit 13 | Using the internet to raise funds and outsource business functions |
Learners who achieve these qualifications could progress to:
They may also be useful to learners studying qualifications in the following areas:
