Our MBA in Marketing Essentials is to provide professionals with an overview of the key concepts, theories, and practices of marketing, and equip them with the knowledge and skills to apply these in a business context. The course covers various aspects of marketing, including market research, product development, branding, pricing, promotion and advertising, sales and distribution, and metrics and analytics.
Duration
6-10 Weeks
Value of Course
Developed by Professionals
This course is CPD Certified
Assesment
The delivery of all assessments is conducted via the virtual learning environment (VLE). Assignments and research will be submitted via the Virtual Learning Environment (VLE).
Delivery Methods
London College of Professional Studies provides various flexible delivery methods to its learners, which include blended learning, online learning and distance learning, and in-class learning. The learners can choose the mode of study at their convenience.
Learners are able to:
- Access All course materials, including online modules and written assignments
- Gain teacher support.
- Access the LCPS online portal (24/7 access to our user-friendly learning portal).
- Acquire Assignments Briefing
- Receive excellent-quality study notes.
- Obtain assignment marks and feedback.
- Receive dedicated customer support via chat, telephone, and email (Monday to Friday).
Entry Requirement
There are no formal prerequisites for this course. However, basic business acumen and numerical proficiency are recommended.
Module Structure
| Module 1: Introduction to Marketing |
| Module 2 Marketing Strategy Plan |
| Module 3: Market Research |
| Module 4: Consumer Behaviour |
| Module 5: Product Development |
| Module 6: Branding and Positioning |
| Module 7: Pricing Strategy |
| Module 8: Promotion and Advertising |
| Module 9: Sales and Distribution |
| Module10: Metrics and Analytics |
Who attends?
- Anyone in a managerial or leadership position or aspiring to one.
- Professionals and specialists who wish to gain holistic business knowledge and soft management skills to progress or transition in their careers.
Progression
By completing a MBA in Marketing Essentials, learners will have the knowledge and skills to develop and implement effective marketing strategies that align with business goals and objectives.